YouTube wrapped up tonights BrandCast event for advertisers by announcing seven new shows.
Some of them come from YouTube superstars like Rhett and Link, who are creatinga longform expansion of Good Mythical Morning , and The Slow Mo Guys, who the hell is launching something called The Super Slow Show .
The other shows feature superstars from beyond YouTube. Theres Ellens Show Me More Show , a twice-weekly behind-the-scenes programfrom Ellen Degeneres; Kevin Hart: What The Fit , a comedic fitness prove starring the eponymous comedian; I Am: Demi Lovato , which shows the process of writing and recording Lovatos new album; a Katy Perry Live Special ; and Best.Cover.Ever . , produced by Ryan Seacrest and hosted by Ludacris, where devotees from around the world can compete to duet with their favorite musicians.
All of these shows will be ad-supported, a level underlined by YouTube Chief Business Officer Robert Kyncl. More and more content, he said, is being createdfor ad-free subscription services( like Netflix) and for premium cable: We understand these shows as a behavior to partner with you to buck this trend.
YouTube CEO Susan Wojcicki acknowledged that YouTube may have to do more study than usual to winadvertisers, made recent concernsaround brand safety namely, the fact that ads were running offensive content, unbeknownst to the advertisers.
We apologize for letting some of you down, said YouTube CEO Susan Wojcicki. Im here to say that we can and we will do better.Over the past weeks, our teams have been working around the clock to attain important changes to make sure ads show up in the right place.
By the behavior, that line I tried to draw earlier between YouTube and non-YouTube superstars seems to be blurring a level underlined by James Corden, one of the nights performers. Corden said he was actually quite reticent about taking his current Late Late Show hosting gig, because he wasnt sure how much impact he could have hosting a Tv show that aired after 12:30 am every night. Apparently, it was YouTube that changed his mind.
I realized that I didnt “re going to have to” make a show for any timeslot, because we have the Internet, and more than that we had YouTube, Corden said. Here was a platform that allowed us to show every second of our prove throughout every minute of our day, and if its good people will find it.
So Corden said his team worked to create the most conventional television talk show that couldbe sliced up and found by an audience whenever they wanted to find it.
The approach has paid off, with Cordens carpool karaoke video with Adele becoming the most viral video of 2016, and The Late Late Show receiving 2.8 billion views on YouTube over the past two years.
Read more here: https :// techcrunch.com