Snap here. Snap there. Snap everywhere especially in stores.
Snapchat, the disappearing messaging became mobile storytelling app, liberated a new ad product Wednesday that is a quick swipe at Facebook’s big offer to advertisers and retailers: online to offline conversions.
That’s jargon for Snapchat’s pitch to help retailers get more products off their shelves and prove to them that ads on Snap helped generate the magic behind those sales.
The feature, liberated out of beta, is called “Snap to Store.” Snap likewise reported new data, compiled by Greenberg Strategy( commissioned by Snapchat ), on what percentages of Snapchatters use the app at particular venues 😛 TAGEND
80% at a restaurant
66% at a shopping mall
50% at a gym
49% at an airport