LiveSmart, a London-based startup that offers a platform to help employees track and improve their own health, has raised 700,000 in funding.
Investors include Matt Merrick( formerly the director-general of the Virgin Active Health Clubs) and Lawrence Mitchell( formerly global marketing administrator and global wellness result at Reed Business Information ); the capital will be used to grow LiveSmarts B2B provide and bridge the gap to a Series A round later this year.
Competing with more traditional offerings from companies like Bupa and Nuffield, LiveSmart combines employee health screening with what founder Alex Heaton describes as health coaching. The notion is to take data gleaned from various tests offered, as well as pulled in from other sources, such as fitness trackers, and use this as the basis to encourage actual behavioral change.
Unlike yearly or one-off screening, the process is underway and, tells Heaton, more holistic than many existing employee health programs.
The vast majority of “the worlds” population attain poor lifestyle choices which affect their long-term health, he tells. We believe that the answer is to provide a better behavior change platform. This starts with an affordable and repeatable measurement platform a scale for your health. We then furnish education, assistance and aim setting to help people to improve applying health tutors delivered over the phone and through our online platform.
Heaton tells LiveSmart typically looks at more than 100 health data points including offering a convenient blood screening service via a home kit, clinic visit or on-site and throws an emphasis on health improvement over time.
Most people that have had a health screen is to continue to do very little if anything as a result, our coaching program delivers measurable ensues, he says.
In addition, LiveSmart offers a custom-built cognitive exam that claims to assess memory and processing speed. The startup also packages employee health data in aggregate( anonymously, of course) so that employers can get an overall appreciation of the health of their workforce and attain company-wide changes, if needed.
We use data to help our customers to better understand where “they il be” versus other people like them and what their own health trajectory is like over day. Data will increasingly be important to us as we develop, adds Heaton.
Ultimately, engineering is critical to our success, its how “were about” bringing together a complex placed of providers and how ultimately we will reduce costs enabling us to improve our margins and/ or launch cheaper products, as well as better insights to our customers.
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