Instagram influencer takes down dodgy diet shake company


Instagram is crammed with dodgy companies promising miraculous weight loss by just drinking their diet shakes. 

But now an Instagram influencer, fed up of receiving countless emails asking her to become a brand ambassador for these products, is hitting back. 

Charlotte Rollin is a 20-year-old British fashion communication & promotion student who has a good following on Instagram. 

I often speak about mental health with those I’m closest to IRL and I’ve also shared a lot on Twitter in the past but it’s one of those topics in which the conversation is never really over, and sometimes 140 characters just isn’t enough. Suffering with any kind of MH problem can feel like the most isolating thing in the world, especially when everyday tasks suddenly become impossible to tackle and manage. I think it’s important on days like #worldmentalhealthday to speak up about our struggles, because all too often it’s those who appear the strongest who might be struggling the most! Suffering with an anxiety and eating disorder myself, I know from firsthand experience just how daunting talking and sharing your struggles can be. Despite that, I’ve always advocated the importance of venting and getting things off your chest, no matter how small the worry may be. On days like this, I also think it’s important to celebrate the achievements we have made in overcoming the challenges of being mentally unwell! I’ve just put a post live on my blog celebrating those achievements and talking about how I plan to turn the struggles from my anxiety into lessons for the future. Of course feeling positive in the darkest times can be the hardest thing in the world, but sometimes it can be the smallest things that end up making the biggest difference. And in regard to eating disorders, my biggest advice for anyone else suffering out there is something my dad often says and that is “you’re a long time dead”. What I take from this is that you have to YOLO your way through life as much as humanly possible and take absolutely every chance and opportunity that comes your way. It’s so awful to miss out on eating birthday cake with your pals, and to miss out on meals out and to miss out on SO MUCH because of that little voice in your head. It’s seems impossible to challenge it, but if you can just a tiny bit everyday then recovery seems like a truly viable and desirable choice. I know when you’re in the midst of being triggered then it seems like there’s no way out but please take this is a sign that you are good enough and you can do it ❤️💗

A post shared by Charlotte Rollin (@_charlottesweb) on

After “The Choco Diet” asked Rollin for the third time if she wanted to collaborate with their Instagram campaign, she replied with a powerful message:

“I had hoped the absence of my response would prevent you from contacting me again, however seeing as you have now emailed me three times regarding this ‘collaboration’, I feel a need to reply and hopefully prevent further correspondence.”

“It is quite apparent to me that you have not taken the time to look at my previous social media posts or even have an idea of the type of the content I create, as if you had, you would most likely be aware that I in fact have suffered with anorexia for the past 5 years.

“I therefore would, under no circumstances, even consider promoting a diet or detox drink on my social channels, which many follow as they also suffer from mental health issues and use as a reassurance that they are not alone in these struggles.

“I find the nature of your product to be damaging, and I know for a fact that these shakes are not a healthy way to lose weight, even for those that have a genuine, non-disordered desire to do so.”

“Moreover, it is very suspicious to me that you have over 10,000 followers, yet most of your Instagram posts have less than 20 likes. This is a clear indicator to me that your business and following is not a legitimate one.”

Here’s one of the Instagram posts by “The Choco Diet” for reference: 

It’s finally here!!! Get yours at #thechocodiet #chocodiet #chocolate #weightloss

A post shared by THE CHOCO DIET (@thechocodiet) on

Charlotte’s tweet with the attached message went viral. Other women replied that they were approached by the same company: 

 Mashable has reached out to ‘The Choco Diet’ for comment and will update this post accordingly. 

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