India’s leading fitness startup becomes a Harvard case study


Image: goqii

GOQii, India’s No. 1 health and fitness startup, is now a case study on the famed Harvard Business Publishing platform, a subsidiary of Harvard University that brought about by volumes, publications and leadership examines for MBA students.

It is simply the third Indian startup after Flipkart( India’s largest online retailer and Amazon rival) and Paytm( India’s biggest mobile payments firm backed by China’s Alibaba Group) to feature as a Harvard case study.

On the surface, GOQii is a fitness band that rivals with the likes of Fitbit, Xiaomi’s Mi Band, Nike’s FuelBand, Jawbone and so on. But there’s more to it.

GOQii is actually a service on top of a wearable device. The ecosystem consists of personalized health coaches, coaches, nutritionists, behavioral psychologists, etc, who are available 24 x7 on the cloud, and help users interpret their own bodies data and make changes to their health and lifestyle.

Most lately, GOQii has also recruited diagnostic centers and hospital chains on its platform, and will shortly tie down with health insurance services too.

Image: GOQII

“Our business model is very different than the traditional hardware corporations since we focus on a subscription modeling with much higher involvement and lifetime value, ” Vishal Gondal, founder and CEO, GOQii, tells Mashable .

“Hence, it won’t be fair to compare us to Xiaomi or Fitbit. In reality, our platform integrates with data from multiple wearable and apps, ” he says.

The Harvard case study titled Foreseeing a New Fitness Future will capture GOQii’s entire evolution from a fitness band to a complete health ecosystem.

The case is divided into two parts 😛 TAGEND

( 1) Part A details GOQii’s journey from its inclusion in 2014 until April 2016.

( 2) Part B deals with its broadened service offering that ties doctors, diagnostic middles, hospitals, payments, etc.

Students will procure lessons on Artificial Intelligence, Entrepreneurship, Healthcare and Technology through the GOQii case study.

“It is a proud instant for us that the student community is looking at the success of GOQii as a benchmark for their management program. This case study reinstates our vision of healthy living and preventive healthcare, ” tells Gondal.

GOQii retails on Amazon in India and the US; the band goes bundled with a 3-month service subscription at $49.

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