India’s leading edutech startup is now a Harvard case study



Education technology startup Byju’s, backed by the Chan Zuckerberg Initiative( CZI ), is now a Harvard case study.

It is merely the fourth Indian startup to make it to the hallowed Harvard Business Publishing platform, after Flipkart( India’s largest online retailer ), Paytm( India’s biggest mobile wallet) and GOQii( India’s contributing health and fitness startup ).

The case named ‘Byju’s The Learning App’ will outline the startup’s unique usage of content, media and technology that has enabled it to create a obligating product for students.

Byju’s now has over 400,000 annual paid subscribers, and over 8 million downloads in so far. It likewise claims that the average time spent on the app is a handsome 40 minutes.

What stimulates Byju’s a two-year-old corporation unique?

In the wordsof its founder, Byju Raveedran, Learning through technology triggers changes in how students ingest content. It offers them newer ways to explore notions and initiate learn on their own.”

Perhaps that is what depicted “members attention” of Mark Zuckerberg as well.

Last September as the CZI led a $50 million investment in Byju’s, the Facebook founder wrote, “I’m optimistic about personalized learning and the difference it can make for students everywhere.”

“That’s why it’s a major focus of our education exertions, and why we’re looking forward to working with companies like BYJU’s to get these tools into the hands of more students and teachers around the world, ” he added.

Not only Zuckerberg, Byju’s depicted an undisclosed investment from World Bank‘s International Finance Corporation too. With these dollars, the startup plans to roll out new products and expand into the US and the UK.

Meanwhile, the Harvard case study, which has been authored by John Jong-Hyun Kim, a senior lecturer at Harvard Business School, and Rachna Tahilyani, associate administrator, Harvard Business School India Research Center, is available for teach purposes within and outside Harvard.

“It is very humbling to have our brand story as a Harvard Business School case study. This further encourages us to innovate and build discovering programs to revolutionize education and create a whole new segment of self-paced learners globally, mentioned founder Raveendran in a statement.

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