Google Play introduces Android Excellence collections that showcase editorially selected top apps and games


At WWDC this month, Apple introduced an solely revamped App Storethat sets a much larger focus on editorial, with plans for narratives about the apps, how tos, interviews, and more, in addition to regular posts of curated listings and app of the working day type features. Today, Google announced its own plans to expand editorial participation on Google Play, with the launch of its new Android Excellence program.

The idea with Android Excellence is give Google Plays editors the ability to showcase the highest-quality apps and games on Android on a rotating basis. Like Apples Editors Choice round-ups which often highlight new iOS features or are top-tier examples of great design, the new Android Excellence collects will also be used to highlight the sort of apps Google craves developers to construct for its own mobile platform.

Explains Google, those chosen for the new collections will deliver incredible customer experiences on Android, take advantage of Googlesbest practices, or have great designing, technical performance, localization, or device optimization.

The collections are kicking off today, and will be broken into two groups apps and plays. These are available in a revampedEditors Choice segment of the Play Store, where Google is also featuring other app and play examines curated by its editorial team. This section today includes themed round-ups like great runner games or traveling apps for your next escapade, for example where editors likewise briefly explain why the app was selected for the list.

Android Excellence collectings will be showcased below these themed lists on Google Play.

However, where Apples new App Store arriving in iOS 11 this fall is designed to encourage daily visits with an ever-changing selection of narratives and suggestions, Googles Android Excellence collections will only be refreshed quarterly. That may not be ideal for end users in terms of app discovery, as the collections may develop stale after a few weeks hour. But for the app developers who gain the featured spot, it could be a significant the ways and means of attracting new downloads for a long period of time.

Alongside the launch of the new program, Google also announced its first Android Excellence apps and plays lineups. They are as follows 😛 TAGEND

Android Excellence Apps

Android Excellence Games

AliExpress by Alibaba Mobile

B& H Photo Video by B& H Photo Video

Citymapper by Citymapper Limited

Drivvo by Drivvo

drupe by drupe

Evernote by Evernote Corporation

HotelTonight by HotelTonight

Kitchen Stories by Kitchen Stories

Komoot by komoot GmbH

Lifesum by Lifesum

Memrise by Memrise

Pocket by Read It Later

Runtastic Running& Fitness by Runtastic

Skyscanner by Skyscanner Ltd

Sleep as Android by Urbandroid Team

Vivino by Vivino

After the End Forsaken Destiny by NEXON M Inc.

CATS: Crash Arena Turbo Stars by ZeptoLab

Golf Clash by Playdemic

Hitman GO Square Enix Ltd

Horizon Chase by Aquiris Game Studio S.A

Kill Shot Bravo by Hothead Games

Lineage Red Knights by NCSOFT Corporation

Nonstop Knight by flaregames

PAC-MAN 256 Endless Maze by Bandai Namco Entertainment Europe

Pictionary by Etermax

Reigns by DevolverDigital

Riptide GP: Renegade by Vector Unit

Star Wars: Galaxy of Heroes by Electronic Arts

Titan Brawl by Omnidrone

Toca Blocks by Toca Boca

Transformers: Forged to Fight by Kabam

This is not the only way that Google is distinguishing its favorite apps. Besides itsEditors Choice pageand its app recommendations, Google likewise continues to host its Google Play Awards at its I/ O developer conference to select top apps and games across a number of categories, like standout indie, standout startup, best Android Wear, Best VR experience and more.

Not surprisingly, theres a lot of overlap between the recent Play Award nominees and winners and the new Android Excellence collections. However, they are not exact duplicates.

The Android Excellence collections can be viewed here on Google Play .