“‘Think thin’ is not a slogan we need associated with a fierce warrior, ” the Mary Sue states. Ahead of Wonder Woman’s release in theaters next month, the superhero cinema has entered into a promotional partnership with thinkThin, maker of diet products.
Unsurprisingly, people read some problems with the first great female-led superhero cinema being tied to weight-loss snacks. Wonder Woman should be an “opportunity to … celebrate the female sort not as a subject of lust but information sources of power, ” Salon argues.
And the Daily Dot says linking Wonder Woman to thinkThin focuses attention on her appearing instead of her actions, doing a disservice to a “feminist icon.” There had already been a lot of focus on Wonder Woman’s torso, with Gal Gadot being called “too skinny” when she was cast in 2013.
Add to that a thinkThin survey identifying invisibility as women’s most desired superpowerMary Sue argues it highlights a “hard to ignore” is connected with diet messages aimed at women and a desire to have their own bodies disappear entirelyand Wonder Woman has become an example of the “unrealistic standards” women have to deal with: Be strong like the Amazonian warrior, but make sure you preserve the thin figure that civilization deems attractive.
This article originally appeared on Newser: Diet Product’s Wonder Woman Cross Promotion Draws Ire