CrossFit brings its live competitions to Facebook

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Watch other people get swole on Facebook .

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Competitive CrossFit is coming to your Facebook.

CrossFit and Facebook announced a new deal for the social network to flow live events from the fitness corporation. The new partnerships starts this Friday with the CrossFit Regionals and includes at least 40 live demonstrates throughout the year, Sports Business Daily reported Wednesday.

Facebook will host at least eight hours of each day’s programming from both the East and the South Regionals from May 19 to 21, the Pacific, California and Central Regionals from May 26 to 28, and the Meridian, West and Atlantic Regionals from June 2 to 4.

It won’t simply be rivals. Facebook likewise will host programming including a indicate called “Coaches Corner” and “Frenemy Friday, ” with behind-the-scenes footage of events and other CrossFit activities.

Facebook paid for the programming, according to Sports Business Daily . There is no disclosure on whether or not it will include mid-rolls ads or another form of revenue. The events likewise will stream on YouTube and Games.CrossFit.com.

Were splitting our audience to a certain extent, but we also feel like were get new raising and new engagement by having it on multiple platforms, CrossFit Games General Manager Justin Bergh said in a statement.

For Facebook, the bargain adds another reason to tune into live video on the social network, especially as it rivals for live athletics bargains and audience attention with Twitter and Amazon. Twitter lately lost out to Amazon for the digital rights to stream NFL’s Thursday nighttime football games.

Few things bring people together like live sports events, so we look forward to devotees on Facebook rallying around CrossFit’s biggest instants, Dan Reed, Facebooks head of world athletics partnerships, said in a statement.

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